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How to Win Customers and Keep Them for Life, Revised Edition
How to Win Customers and Keep Them for Life, Revised Edition
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"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business."
, President and CEO, The Southland Corporation
, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling andmost important of allhow to win customers for life.
"I've always believed that it's a mistake to separate selling, managing and service from each other.
is an easy-to-follow guide for putting them together with great results."
, President, Sales Marketing ExecutivesGreater New York