Home
How To Increase Reputation and Popularity: : Applying Practical Brand Management Principles For Businesses and Individuals
How To Increase Reputation and Popularity: : Applying Practical Brand Management Principles For Businesses and Individuals
Current price: $7.99
Loading Inventory...
Size: OS
An exceptional business (or personal) brand goes beyond fancy words and advertising a repetitive motto. Brands go much deeper and create a relationship of trust and integrity which can only happen if there is an underlying belief system that puts the consumer (or other people) first by satisfying their needs and over-delivering on what they want! A brand shows the quality of what will be delivered to the consumers, and what they can count on.
Table of contents
Introduction
Outline on what to expect
A fortified personal brand is comprised of five components:
What is a Business Brand?
Why are brands so important to a business?
Brands are especially important to any business because:
Perception is reality
Unique and distinct
Relevant and important
Consistent
The Concept of a Personal Brand
What are the key elements of a personal brand?
Dimension #1 - Competencies
Dimension #2 - Standards
Dimension #3 - Style
What Your Brand Promises
Standards
Style
Your Brand's Platform
Your Brand's Promise
A good brand promise:
How To Measure and Strengthen A Personal Brand
Your brand's equity is calculated by:
Ongoing Data
. What are people willing to do for you?
Other Tools
Aligning Personal Brands With Employer's Brands
Have a Sense of Dynamics
Find Good Ways to Connect
Key Thoughts
How to Find the Courage to Live Your Brand