How to Build a Billion-Dollar Business: On Purpose. For Profit. With Passion.

In , former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to build a business that also does good. A successful business is not just about profit: it’s about culture. Inside, you’ll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission. From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.