Home Health Marketing: Play to Win

Whether you're a college student on the verge of entering the world of medical marketing, a seasoned marketer transitioning into the field of healthcare, or simply someone curious about the latest marketing trends, has something for you. Brimming with anecdotes, statistics, practical tips, and immediately actionable steps, author and professional home health marketer Jerry Shults shares his years of experience in the business like he's having a sit-down conversation with you. Starting with the basics, Shults takes you step by step through the process of understanding and building your career in home health marketing. But he doesn't stop there. Knowing from experience the importance of not only getting new clients, but also developing regular clients, he provides follow-up strategies and describes how customer relationship management (CRM) software can help you maintain your client base. Shults even shares some of his mistakes to help you see the importance of being professional and preserving good relationships within the industry. Learn how to be financially successful and emotionally prepared for the long game with .