High-Profit Selling: Win the Sale Without Compromising on Price

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships. In this invaluable resource, you’ll learn: Too many salespeople believe that a sale at any price is better than no sale at all. teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.