The Helsi Mallory Dress features romantic puff sleeves, intricate lace detailing, and a fit & flare silhouette for a timeless, feminine look. The Helsi Mallory Dress features romantic puff sleeves, intricate lace detailing, and a fit & flare silhouette for a timeless, feminine look. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.