The Helsi Helen Strapless Maxi Dress dazzles with intricate floral sequins and a curve-hugging mermaid silhouette, offering a glamorous statement perfect for formal occasions. The Helsi Helen Strapless Maxi Dress dazzles with intricate floral sequins and a curve-hugging mermaid silhouette, offering a glamorous statement perfect for formal occasions. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.