Why does every form of therapy—from Cognitive Behavioural Therapy to reflexology—meet with a certain degree of success to change people’s lives? In Help! OK. Richard O. Morgan, a retired teacher and former hypnotherapist, highlights the single thing all these different therapies have in common. Perhaps magic happens not because of the therapy we choose but by our cry for help being met by someone willing to listen. Which raises the question: where do we find the right listener? The answer may surprise you.