97% naturally derived*, protects hair from heat during restyling. Instantly conditions dry hair to add softness and shine. Infuses hair with calming shampure™ aroma.
*From plants, non-petroleum minerals or water.
97% naturally derived*, protects hair from heat during restyling. Instantly conditions dry hair to add softness and shine. Infuses hair with calming shampure™ aroma.
*From plants, non-petroleum minerals or water.
Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.
