In Heat and Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, Heat and Light offers invaluable advice on such topics as:balancing drama and information ("heat" vs. "light")generating and evaluating story ideasthe secrets to crafting good ledescreating strong packages for the Internet, TV, and radiothe specific requirements of writing for print and broadcastthe art of the interviewAlong the way, the authors share countless anecdotes from their own storied careers-and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists.