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Healthcare Mergers, Acquisitions, and Partnerships: An Insider's Guide to Communication / Edition 1
Healthcare Mergers, Acquisitions, and Partnerships: An Insider's Guide to Communication / Edition 1
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David Jarrard in partnership with Geisinger Health System
Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization’s merger, acquisition, affiliation, or joint venture.
Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012,
Section 1: The Communicator’s Guide
A New Vocabulary A Glimpse of the Future Culture Counts
How to Use This Guide Ongoing Online Resource
Top 10 Partnership Terms to Know The Steps of a Partnership Transaction Partnership Structures
Change Management on Steroids How to Think About Partnership Communications Your Political Campaign
The Big Idea The Best Practice: Create a Campaign Team Take Action: Be a Reporter
The Big Idea Take Action: Create Your Core Message
The Big Idea Take Action: Ask the Tough Questions
The Big Idea Take Action: Plan for Opposition
The Big Idea Take Action: Build Your Spokes-Team
The Big Idea Take Action: Build Your Audience Lists
The Big Idea Take Action: Build a Grassroots Team
The Big Idea Take Action: Develop Coordinated Communications Vehicles
The Big Idea Take Action: Listen, Listen, Listen!
The Big Idea Take Action: Respond Responsibly Take Action: Don’t Abandon “Every Day” Campaigns
Simple yet Unique: Why a Deal Website Matters The Next Step: Social Media So, Do I Turn on or up the Social Media Now?
Risk and Opportunity Management
Faith-Based to Secular Conversion Not-for-Profit to Investor-Owned Conversion Name Change Antitrust Concerns Winning the Public Referendum Facility Repurposing
The “New Normal” Campaign Using the Rules in a New Way Two Parallel Tracks Three Phases
Case Studies