Green Products: Perspectives on Innovation and Adoption

Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. Praise for the book: —Michael A. Cusumano, author of , and SMR Distinguished Professor, MIT Sloan School of Management —Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability —Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables