**Denim, decoded: We’re digging denim in every corner of our closet,** featuring a high-rise, relaxed fit and lounge-around comfort. **Denim, decoded: We’re digging denim in every corner of our closet,** featuring a high-rise, relaxed fit and lounge-around comfort. Founded in 2016 by Khloe Kardashian and Emma Grede, Good American is redefining the American wardrobe through a modern lens. Rooted in fit, quality, and style, Good American creates elevated everyday pieces that feel both nostalgic and new, crafted for versatility and made to last. Inspired by classic Americana but reimagined for today, Good American is building the next generation’s wardrobe. Familiar, fresh and elevated by design.