This book provides a comprehensive introduction to ethnographic methods and its various applications. The book demonstrates the usage of ethnography as a method in a diversity of disciplines, including learning, administration, design, advertising, ecosystem and technical contexts, illustrating the worth of a qualitative approach to research design. The chapters focus on the use of conventional ethnographic techniques, such as captivation, inspection and conference, as well as inventive ethnographic techniques which have been influenced by the latest digital technology.