Inspired by the bold architecture and unmistakable energy of New York City's Times Square, this collection combines modern design with exceptional Swiss craftsmanship. Its distinctive 31 x 40mm rectangular 316L stainless steel case features polished and satin finishes that reflect the city's iconic skyline. The embossed dial is complemented by refined indexes, a framed date display at 6 o'clock, and an elegant small seconds subdial for a balanced, sophisticated look. Powered by the renowned Swiss Made Eta 2895-2 automatic movement, visible through the sapphire exhibition case back, it delivers outstanding precision and reliability. Finished with a handmade Italian leather strap, anti-reflective sapphire crystal, and 50 meters of water resistance, the Times Square Collection is a timeless expression of urban elegance and mechanical excellence.