When it comes to social media, it isn't just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out.In this book I'll explain step by step how to use all the social networking tools on the Internet to take advantage of everything you want — the activity that you would do every minute if you could, the topic that you just can't shut up about, the product that you would like to put in everyone's hands—and build it into not just a business but a powerful personal brand that makes you all the money and, more important, brings you all the happiness you could ever want.