A fresh spin on the classic straight jean, the Pencil jeans by FRAME are fitted through the hip and thigh with a slim, full-length leg. A fresh spin on the classic straight jean, the Pencil jeans by FRAME are fitted through the hip and thigh with a slim, full-length leg. Founded in 2012 by Swedish designers Erik Torstensson and Jens Grede, FRAME's goal was simple: to create jeans unmatched in fit and quality. Today, the sustainably-minded Los Angeles-based brand delivers ready-to-wear collections and coveted denim essentials.