Texture meets comfrot with the FRAME Le Sleek Straight Velvet Jeans. Featuring a high rise and straight leg. Texture meets comfrot with the FRAME Le Sleek Straight Velvet Jeans. Featuring a high rise and straight leg. Founded in 2012 by Swedish designers Erik Torstensson and Jens Grede, FRAME's goal was simple: to create jeans unmatched in fit and quality. Today, the sustainably-minded Los Angeles-based brand delivers ready-to-wear collections and coveted denim essentials.