Home
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Current price: $139.99
Loading Inventory...
Size: OS
The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy.