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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Current price: $139.99
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The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy.
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