Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People Do What They Do

This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why, ' uniquely illuminates 'how, ' equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.