Fighting for NOW: Diversity and Discord the National Organization Women

seeks to better understand how bureaucratic structures like NOW’s simultaneously provide stability and longevity, while creating space for productive and healthy conflict among members. Kelsy Kretschmer explores these ideas through an examination of conflict in NOW’s local chapters, its task forces and committees, and its satellite groups. NOW’s history provides evidence for three basic arguments: bureaucratic groups are not insulated from factionalism; they are important sites of creativity and innovation for their movements; and schisms are not inherently bad for movement organizations. Hence, is in stark contrast to conventional scholarship, which has conceptualized factionalism as organizational failure. It also provides one of the few book-length explorations of NOW’s trajectory, from its founding to the modern context. Scholars will welcome the book’s insights that draw on open systems and resource dependency theories, as well as its rethinking of how conflict shapes activist communities. Students will welcome its clear and compelling history of the feminist movement and of how feminist ideas have changed over the past five decades.