Fashion in Popular Culture: Literature, Media and Contemporary Studies

When we open our closet doors each morning, we seldom consider what our sartorial choices say, whether we tend toward jeans and a well-worn concert t-shirt or wingtips and a three-piece suit. Yet, how we dress divulges more than whether we crave comfort or couture; our clothing communicates who we are and how we relate to our culture. But how does a Balenciaga bag or a tough leather jacket topped by liberty spikes signify these things? Fashion in Popular Culture considers this question. Combining fashion theory with approaches from literature, art, advertising, music, media studies, material studies, and sociology, contributors from across Europe, Australia, and the United States consider the function of fashion within popular culture. Fashion, they show, has the capacity to both influence and be influenced by popular culture, and its meaning is also contingent upon context. Chapters in the book cover both historical and contemporary concerns, addressing a variety of other questions, including the role fashion plays in subcultures. For students and scholars of fashion and popular culture—or anyone fascinated by what clothing can convey— offers an engaging, interdisciplinary analysis.