Discover one of the biggest business trends of todayExtended reality (XR for short)-which encompasses virtual reality, augmented reality, and mixed reality-is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality-virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them-and for businesses, new ways to connect and engage with customers and improve business processes.