Export Drive: BMC & British Leyland Cars in Europe and the World

This book looks at the post-war history of Britain's motor industry in overseas markets, concentrating on the experience of first Austin, then the British Motor Corporation (BMC), and finally British Leyland and its constituent companies.Problems selling to Europe are one area of focus, the United States and Commonwealth are others.Specific sections cover Australia and New Zealand, as well as South Africa and Ireland.By the author of the well-received "British Leyland: Chronicle of a Car Crash" this book is about the car industry, but contains plenty of detail about actual cars, plus graphics and photographs selected with the help of the British Motor Industry Heritage Trust (BMIHT).