Evolving E-Markets: Building High Value B2b Exchanges with Staying Power

A comprehensive and authoritative guide on how to start, maintain, and sustain a B2B exchange, written by a group of experts in the field. Detailed Description Despite the antics of the equity markets and the emerging anti-trust concerns raised by some exchanges, Industrial Age companies are enthusiastically embracing the B2B phenomenon. Chapters in this book include: Key Considerations when Building an Exchange (Woods and Sculley) Funding and Incubation Strategies (ICG) Game Over Strategy (ICG) Exchange Fundamentals: Supply Chain Management (INC2Inc and CSC) Logistics (Logistics.com) Business-to-business Market Models (VerticalNet) Catalog Content Management (ec-Content) Brand and Community (Woods and Sculley). Other key chapters: Building the Right Trading Platform (Rightworks); How to Take the Exchange Public (CSFB) Entrepreneurs vs Consortia (Woods and Sculley) What's Next (Forrester Consulting Group); plus profiles of 11 key exchanges.