Lift Off Volume Shampoo - BenefitsMade with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic pump made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.A moisturizing, volumizing formula that delivers soft and perfectly voluminous hair that won't fall flat. Use on thin + fine hair to instantly deliver 3X the volume!*Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, and BenzophenoneCertified cruelty-free through Leaping Bunny, certified vegan, and certified GMO-free*Clinically tested to perform when used as a systemTo release pump, make sure its base is twisted tightly onto the bottle. Twist pump counterclockwise and let it pop up!Key IngredientsLinden Bud is handpicked from trees grown in Turkey and rich in nutrients like flavonoids and amino acids. It helps moisturize and forms a protective layer to give hair more volume.Wild Berries are a combination of three antioxidant-packed Australian wild berries that offer free radical protection and hydration.Research ResultsThe Lift Off Volume Collection is clinically proven to pump up the volume for 24 hours*100% of consumers agree that Lift Off Volume Collection made their hair look and feel voluminous without drying it out or weighing it down!***Clinically tested to perform when used as a system: Lift Off Volume Shampoo, Volume Conditioner, and Volumizing + Thickening Mist**Consumer Trial conducted in May 2021The Lift Off Volume Collection is clinically proven to instantly deliver 3X the volume* - Lift Off Volume Shampoo