Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Market Share, Generate Qualified Leads

What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, covers every aspect of content marketing: researching customer needs; identifying your company’s areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing—whether in B2B or B2C business, for-profit or nonprofit— is a practical, step-by-step guide to achieving your content marketing goals.