Essentials of Behavioral Finance: In Wealth and Asset Management

The objective of the book is to introduce the reader to behavioral finance applied to wealth management. The book not only explains essential behavioral biases and their damaging consequences and presents prospect theory, it also sets out some fundamental rules to follow to better structure and protect wealth. With its practical, didactic aspects and numerous illustrations, the book remains affordable and has no academic pretension. It is aimed at both business school students and asset managers. The book will also resonate with the informed investor, who is confronted with behavioral biases. The reader will be fascinated by the behavioral approach, which places the human being at the center of financial decisions.