Essential Moisture Shampoo

What it is: A gentle, moisturizing shampoo that cleanses the hair and is designed for all curl types, even straight hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Tames frizz
- Defines curls
- Gentle on scalp

Highlighted Ingredients:
- Resurrection Flower: Moisture-retention properties.
- Sunflower Seed Oil: Lightweight oil rich in vitamin E.
- Andiroba: Known for its nurturing, stimulating benefits.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: Its foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz.* Safe for color-treated hair. (*When used with Essential Moisture Conditioner. Based on third-party testing vs. a non-conditioning shampoo and conditioner.)