Entering the Chinese Market: The Risks and Discounted Rewards

Before entering the seemingly lucrative Chinese market, investors should be aware of the darkside of the current business environment. The risk of rampant corruption, economic, social and political problems, and threat to personal safety go along with the potential benefits of a thriving economy, rapid growth and swelling consumer demand. Dixon and Newman describe the Chinese business environment and its major players—the People's Liberation Army, the 'princelings'—and 'guanxi' (connections). In addition, they describe the plight of foreign business people who have recently found themselves in ugly personal situations because of China's lack of internationally accepted business practices and ethics, lack of institutionalized rule of law, and lack of an impartial law enforcement system. They conclude that any prospective business rewards must be discounted by the personal and personnel risks foreign businesses face when dealing with China.