22 Secret "Hot Buttons" That Make Consumers Spend Money Like Crazy!!! The World's 22 Most Powerful Marketing "Hot Buttons" And How to Press Them to Sell More Things To More People More Often plus…4 FREE BONUS SECTIONSKiller Conversion StrategiesHow to Market Using PostcardsUnstoppable Marketing WordsHow to Create News Releases and Press Releases "The Skinny": In the introduction, you'll learn aboutEmotion - people buy with their hearts, not their mindsLogic- how we use our mind to justify what we want to do emotionallyCongratulations! You're about to learn the secrets of the human mind. Once you know these secrets, you'll be able to use them to your advantage to transform prospective buyers into "sold" consumers time after time after time. Because as important as the quality of your product/service is to your success, it's your ability to become a Doctor of Psychology…SALES Psychology…that will really open the financial floodgates. Aren't Today's Consumers "Wise" To Sales PsychologyOne thing that psychologists will tell you is that there's a big difference between what you know in your mind and what you feel in your heart. Despite all consumers know about how advertising and marketing works…despite all the built-in sales resistance they've developed over a lifetime…despite KNOWING that a salesman's job is to convince us to do what's good for him (buy the product)…Despite everything we know:We are all more susceptible to persuasion than we thinkThe essence of marketing is helping prospects make the right decisions -- the decision to buy from YOU. If you can get a handle on the emotional reasons your customers use to justify their decisions, then you can push those emotional hot buttons in all your printed materials, advertisements, and presentations, as well as in your face-to-face meetings and on your website.