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El Arte del liderazgo comercial
El Arte del liderazgo comercial in Bloomington, MN
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La globalización ha propiciado que nuestros entornos sean crecientemente competitivos. Esa circunstancia requiere de los profesionales una preparación máxima, hacer frente a demandas cada día más arduas de satisfacer. En ese contexto, un libro como este permite al lector adquirir un conocimiento de inapreciable valor. Iosu Lázcoz, autor de títulos tan celebrados como 'El arte de vender' o 'Cómo ser el mejor vendedor del mundo', desgrana las claves que le permitirán abordar la compleya coyuntura que encaramos con solvencia y autoridad. En ese trayecto, el autor pondrá de relieve el ingente valor del humanismo. 'El factor humano corre el riesgo de ser arrinconado por bytes y más bytes de información que circulan en un mar de datos. Una empresa que aspire a tener futuro debe saber distinguir entre la tecnología y las personas, y dirigir su foco hacia estas últimas. No somos máquinas. Tratar al vendedor como un simple receptor de comandos es una temeridad que aboca a las empresas a un aumento en la rotación de su personal'.
Globalization has made our environments increasingly competitive. This circumstance requires professionals to be highly prepared, to face demands that are increasingly difficult to meet. In this context, a book like this one allows the reader to acquire invaluable knowledge. Iosu Lázcoz, author of such celebrated titles as 'The Art of Selling' or 'How to be the Best Salesman in the World', unravels the keys that will enable him to tackle the complex situation we are facing with solvency and authority. In this journey, the author will highlight the enormous value of humanism. The human factor runs the risk of being cornered by bytes and more bytes of information circulating in a sea of data. A company that aspires to have a future must know how to distinguish between technology and people, and direct its focus towards the latter. We are not machines. Treating the salesperson as a simple receiver of commands is a recklessness that leads companies to an increase in staff turnover’.
Globalization has made our environments increasingly competitive. This circumstance requires professionals to be highly prepared, to face demands that are increasingly difficult to meet. In this context, a book like this one allows the reader to acquire invaluable knowledge. Iosu Lázcoz, author of such celebrated titles as 'The Art of Selling' or 'How to be the Best Salesman in the World', unravels the keys that will enable him to tackle the complex situation we are facing with solvency and authority. In this journey, the author will highlight the enormous value of humanism. The human factor runs the risk of being cornered by bytes and more bytes of information circulating in a sea of data. A company that aspires to have a future must know how to distinguish between technology and people, and direct its focus towards the latter. We are not machines. Treating the salesperson as a simple receiver of commands is a recklessness that leads companies to an increase in staff turnover’.
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