The business of the Christian Church is communication. Its job is to spread a good message—the Gospel of Jesus Christ, the Word of God. The church that doesn't know how to communicate with its members and with its environment is a doomed church. It is, therefore, necessary that Christian churches have to understand how communication works and how effective communication has to take place. This book deals with the following aspects of communication in the church: the pastoral conversation, marketing the church in the world and the art of composing an effective sermon. It is aimed at all preachers and church leaders.