Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Guide

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In , you will learn how to: Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them—and stand the test of time.