Dollars and Events: How to Succeed in the Special Events Business / Edition 1

The first and only book written specifically for aspiring and established special events professionals, provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You'll also find: