Doing Social Psychology / Edition 1

This textbook offers a comprehensive guide to carrying out a research project in social psychology. Throughout, it challenges the reader to tackle the key methodological and theoretical issues in conducting research.Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described are: In-depth interviewsSocial representations of gender in the mediaExperimental studies of person perception and framing of riskStructured group observationsKelly repgridsInteraction diariesSurvey methodsFeatures:Each method and associated theory is clearly introducedStep by step instructions on how to conduct the project are givenGuidance is given on the materials and participants needed, the ethical issues involved and the methods of analysis to be used.This book will be an invaluable resource for students of social psychology, whether working individually or within groups.Doing Social Psychology is one of five books which form the core of the Open University's course Social Psychology: Personal Lives, Social Worlds. Each is designed as an independent text for use by undergraduates studying social psychology as well as being of relevance to researchers and a wider readership.About the Editors:Dorothy Miell is Course Team Chair of Social Psychology and senior lecturer in Psychology at The Open University. Margaret Wetherell is senior lecturer in Psychology in the Department of Psychology at The Open University.