Facts101 is your complete guide to Developing the Public Relations Campaign. In this book, you will learn topics such as Planning: Background Research, Planning: Primary Research, Planning: Goals and Objectives, Messages and Themes, Channels and Stra ..., and Implementation: Traditional Media Channels plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.