What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Oiliness - Shine - Flaky, Dry Scalp Key Benefits: - Cleanses Without Stripping - Removes Product Buildup - Adds Softness and Shine Formulation: Liquid Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities. - Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny. - Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free and gluten-free, and comes in recyclable packaging. What Else You Need to Know: This cleansing shampoo is infused with hydrolyzed keratin making it color safe. It’s scented with Melrose—a rose fragrance with hints of bergamot, lychee, cedarwood, and white musk.