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Designing for Behavior Change: Applying Psychology and Behavioral Economics
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Designing for Behavior Change: Applying Psychology and Behavioral Economics
Current price: $55.99
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Size: Paperback
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.