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Design for How People Think: Using Brain Science to Build Better Products
Design for How People Think: Using Brain Science to Build Better Products
Current price: $55.99
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Size: Paperback
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.