Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship with journalists, how to deal with being the center of a news story, and how to join the online media revolution. Students, activists, community groups, and businesses will greatly benefit from this essential overview.