Customer Satisfaction in Commercial Baking Sector

This book is an important initial step in highlighting the significance of customer satisfaction in Ethiopian banking industry. The Book enables the banking marketers to measure their customers' satisfaction, competitiveness and helps to formulate more effective marketing strategy. It is hoped to contribute to the existing literature on customer satisfaction in banking industry. It also encourages others to do more research on customer satisfaction in banking sector. Thus, this book will be a potential resource for academicians, learners, practitioners as well as researchers in areas of banking.