What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types. Hair Type: Curly and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Curl-Enhancing- Frizz- Shine Key Benefits:  - Unique, gentle, no-residue cleanser- Fresher hair and scalp- Helps prevent shedding and breakage Highlighted Ingredients: - Proprietary Procapil® Blend: Helps anchor hair, preventing shedding and breakage.- Glycerin: Moisturizes and adds shine. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: The Curl Wow HOOKED Shampoo locks in your locks with a proprietary ProcapilⓇ Blend that helps anchor hair to prevent shedding and breakage. The gentle formula removes styling-product buildup and contains only ingredients that easily rinse off—unlike many shampoos and co-washes. It also leaves hair and scalp in optimal condition. Fragrance Description: This shampoo has a light coconut vanilla scent.