Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

What it is: A hydrating shampoo for soft, defined waves and curls with less frizz.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Provides a hydrating cleanse without stripping your hair of its natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®

Formulation: Liquid

Highlighted Ingredients:
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture.
- Shea Butter: Hydrates and softens curls with rich antioxidants.
- Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down.

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.