Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times / Edition 2

Revised and updated for a second edition, this ground-breaking book now includes: The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.