So you want to be a Cosplay Entrepreneur?
Cosplay Marketing and PR 101
establishes the startup principles of building a brand, creating value and cultivating engagement as a cosplay entrepreneur. With over 15 years of experience in marketing and public relations, award-winning cosplayer Philip Odango shares insight, exercises and working documents in this original learning pathway to equip enterprising cosplayers, photographers and artists in their professional journey. From creating an online presence, to developing a strategic content plan and deploying a press release, this 101-level workbook is an essential part of any cosplayer entrepreneur's professional acumen.
Cosplay Marketing & PR 101
is the first book in his
Cosplay Professional Development Series