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Consumer Behaviour: Perspectives, Findings and Explanations

Consumer Behaviour: Perspectives, Findings and Explanations
Consumer Behaviour: Perspectives, Findings and Explanations

Consumer Behaviour: Perspectives, Findings and Explanations in Bloomington, MN

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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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