Consumer Activism: Promotional Culture and Resistance

• The media and economic logics which privilege elite activists. • The real opportunities to resist and redirect promotional culture. • Consumer activism as collective and community-building. • The politicisation of celebrity influencers. • The centrality of digital media technology. • A range of transnational case studies pushing the field beyond the Global North. covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism.Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.