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Channel Strategies and Marketing Mix in a Connected World
Channel Strategies and Marketing Mix in a Connected World

Channel Strategies and Marketing Mix in a Connected World

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Get it at Barnes and Noble
When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
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