CHALLENGES OF THE MEDIA: CULTURE AND MEDIA

In the book are covered many relevant topics related to the role and importance of the media today. There are explained the existing problems in an argumentative manner, but also the advantages of modern media. Although the range and focus of the topics covered in this work differ - the basic orientation of the professional career of the author. The special value of the book is the topicality of the discussed themes. The author also gives an insight of the possible implications of the phenomena - our social reality, and also points to the directions of future research. The book is at the same time a polemic and a call to reconsider established stereotypes about the role and place of the media in contemporary society. Apart from its undoubted scientific contribution, the book will be a useful reference for students of journalism and social sciences. The texts can also be useful for experts engaged in research work because they are instructive in terms of the way of posing the problem and the methodological approach. The book can also be expected to arouse the interest of media workers who have a need for self-reflection in their professional development.